THE STORY OF IZEL

Translated as “unique,” Izel is a fine jewelry brand founded by twin sisters Mila and Jelena. After four years of perfecting their original open chain link designs, the duo unveils their debut capsule collection featuring 18k rings envisioned for both women and men.

Born from the belief that jewelry should be more than just an accessory, Izel redefines adornment as an act of self-indulgence, a celebration of desire, and a symbol of inner power. Each piece is handcrafted to awaken the senses and honor the beauty of individuality, blending timeless artistry with modern sophistication.

Izel fine jewelry is not merely worn; it is experienced. Each piece whispers confidence, reflects strength, and embodies the unapologetic spirit of those who wear it. Izel is for the vintage lovers, the dreamers, the ones who embrace elegance as an extension of self. More than adornment, it is a ritual of empowerment - a magnetic presence that lingers long after the moment has passed.

Follow our journey @izelnewyork and become part of the story.